Smokey Bear to bring fire prevention message to Oregon license plates this summer
Keep Oregon Green, in partnership with the USDA Forest Service, the Ad Council, and Oregon Department of Forestry, have partnered to bring Smokey Bear and his important message to Oregon drivers: Only YOU can prevent wildland fires.
The Oregon Department of Motor Vehicles sold 3,000 vouchers for a new, Smokey Bear -emblazoned license plate in December.
The vouchers serve as pre-payment for the special plate surcharge fee for drivers hoping to adopt the new plate; the sale of 3,000 vouchers is required for the state to begin placing orders for plates with a new design.
With 3,000 vouchers sold in just a few days, the plate is will go into production soon, and will become available to vehicle owners registering their passenger vehicles, or replacing their existing license plates, later this year.
Once the plates are released, any Oregon vehicle owner can apply by paying a $40 “special plates” surcharge when registering for new or replacement license plates, in addition to the usual registration and plate fees.
The surcharge will help fund wildfire prevention activities conducted by Keep Oregon Green, an organization that educates the public about the shared responsibility to prevent human-caused wildfire in communities throughout Oregon.
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The Keep Oregon Green Association was established in 1941 to promote healthy landscapes and safe communities by educating the public of everyone’s shared responsibility to prevent human-caused wildfires.
Smokey Bear was created in 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for their joint effort to promote forest fire prevention. Smokey’s image is protected by U.S. federal law and is administered by the USDA Forest Service, the National Association of State Foresters and the Ad Council.